How can Huel offer such low prices?
Simple, their product is full of cheap macronutrients like carbs and fats from vegetable oils and oat flours...a surefire way to destroy your metabolism, but that's a subject for another blog post.
It's not that focusing on macros is bad or wrong but it is overlooking one of the primary reasons people seek out product like these in the first place.
“The last thing we need in our diets is more calories and macros. Instead, we need more nutrients; we lack vitamins, antioxidants, anti-inflammatory agents, and other key vitamins that enhance our health.”
Filling a product with macros is easy and cheap… (and you don’t need that)
On the other hand, filling a product with essential nutrients hard to get from everyday life is hard and more expensive… (but that’s exactly what your body needs.)