Our mission is to inspire and empower change toward a healthier future by producing the most nutrient-dense products on the planet; created by nature, rooted in science, and designed for modern lifestyles.
why lyfe fuel?
LYFE Fuel is for those seeking to optimize life, enhance their health, and amplify performance through real, whole food, plant-based nutrition. If you view wellness as a long-term lifestyle and value the importance of proper nutrition, you've come to the right place.
We believe that maximizing human potential begins from within and we aspire to change the world through the power of plant-based nutrition. This begins by harnessing the gifts of mother nature to development the best products on the planet while protecting the environment. Founded on three core principles of Quality, Efficacy, and Sustainability, we provide the fuel you need to Live Your Fullest Every Day.
The meaning of LYFE is to “Live Your Fullest Everyday”. Embodying this mantra is the secret to unlocking our full human potential, which begins from within. As a company, we aim to democratize health, making L.Y.F.E. (Living Your Fullest Everyday) more attainable and accessible for all.
Living a healthy lifestyle and choosing the right products has become needlessly complicated due to marketing hype, a lack of transparency, and a weak regulatory landscape. We seek to address these challenges via our holistic and personalized approach to nutrition that caters to each individual's unique lifestyle and biological needs.
our core values
Farm to Blender Nutrition
Unlike most supplements that use highly processed and synthetic ingredients, we turn to nature to harness the nourishing, healing, and performance properties of plants. That means no whey, no collagen, and no chemical-based extraction processes. Just pure wholesome goodness in its most natural and nutrient-dense form. Responsibly harvested and gently processed to preserve nutrient quality and increase bioavailability; providing you with the results you seek and a difference you can feel.
It Starts with Superfoods
We journeyed through Amazonian rainforests, Costa Rican jungles, European countryside, and the Balinese rice paddies to source the most nutrient-dense superfoods on the planet.
Hand Picked at Harvest
Supporting ethical and sustainable farming practices, our ingredients are harvested at just the right moment, following the natural production cycle of the crop and protecting the land.
Gently Dried & Processed
After cultivation, unwanted particles and contaminants are removed before undergoing a gentle freeze-drying or dehydration process, which amplifies flavor and preserves nutrients.
Optimized for Absorption
Using a chemical and solvent-free spray drying method, whole foods are transformed into powder form to enhance bioavailability & digestion.
Combined for Flavor
Our team of nutrition scientists and plant-based chefs work to create the perfect balance of flavor and nutrition for a healthy shake you'll start to crave.
direct to Your Doorstep
Premium ingredients don't come cheap, which is why you won't find us at the big box retailers. If you want the best price, you're in the right place.
FUNCTIONAL NUTRITION THAT DELIVERS
Taking a holistic, whole foods approach to nutrition allows us to create comprehensive solutions that tackle today's biggest nutritional challenges. Combining ancient wisdom, superfood nutrition and the latest advances in ingredient innovation allows us to create products that work just as nature intended; rooted in science and designed for modern lifestyles.
Starting with an end goal in mind is the first step in our product development process. We're not satisfied unless our products deliver tangible results you can see and feel.
Instead of chasing the latest trends and dietary fads we let science be the guide. The products we create and the ingredients we use are chosen for their proven therapeutic benefits.
Just as important as the source of our ingredients is the way they are absorbed by the body. Using the highest bioavailable forms means they get the job done quicker & better.
Every ingredient undergoes stringent microbial, heavy metal, and contamination testing to check for purity, potency, and safety before ever making it into any of our products.
Manufactured in small batches in the USA in accordance with the latest FDA cGMP guidelines using world-class research & development facilities for guaranteed quality.
Before the products are shipped, samples are sent to an independent 3rd party testing facility to ensure all quality standards have been met and confirm purity and potency.
OUR PATH TO ZERO
Refusing to use animal protein or any animal-based ingredients in our products was the first step toward our sustainability initiatives. Opting for recyclable bags instead of single-use plastic tubs was the next. Producing everything in an eco-certified facility followed suit. But, we're not satisfied until our entire value chain produces Zero Waste. Our goal is to give back to the planet more than we take from it. It's a major undertaking, but with your support, we can make it happen!
Refusing to use animal products like whey protein, collagen, and fish oil means our products require significantly less water, energy, and land to produce. They're healthier too!
Organic is great, but its also BIG business. Our goal is to align with farmers using regenerative farming techniques that far exceed the quality & sustainability standards of organic.
Certified Green Facility
Manufactured in an organic certified eco-facility in sunny southern California, we are working to eliminate waste and reduce our carbon footprint throughout the value chain.
Using recycled materials was a step in the right direction, but it's still not enough. Our goal is to move toward 100% home compostable and biodegradable packaging.
The sketchy science around soy isn't the only issue. Over 90% of soy contains GMOs and is used to support the industrialization of meat & dairy production around the world.
No GMOs Bro
The startup bros of Silicon Valley would have us believe that GMOs are the next great thing to hack your way to better health, but we disagree. That's why were 100% GMO-free.
the tree of lyfe
Like a tree, prosperity as humans is rooted in the unique balance of fuel, hydration, and light. Diet, nutrition, and lifestyle choices are the foundation for achieving optimal human health and longevity. A symbol of life and positivity, the tree of LYFE is representative of the mission, vision, and values that serve as the guiding principles for our company.
A tree, just like me will only survive if it is fit, unwavering and lucky enough to have all it needs for a long and healthy life.
- James Filbird
Problem: The System is Broken
In a perfect world, everyone would eat real, high quality, nutritious foods. But that just isn't the case today. The majority of the food we eat today would be unrecognizable by our ancestors. It's highly processed and lacks nutritional density. Sadly, the same holds true for many of the "health foods" we turn to for convenience.
As more consumers have turned to natural products to support their health and lifestyle goals, BIG BUSINESS has taken noticed and followed suit. With plant-based going mainstream, the same big brands that sell us all the processed junk food have rushed in to capitalize on the healthy food craze. The problem? The products that are supposed to support our health are pumped full of sugar, refined oils, and other sketchy ingredients under the disguise of being "all natural."
How LYFE Fuel is Different
Call us biased, but a whole food plant-based diet is (for the most part) a low-calorie, nutrient-dense diet - which means you can eat until you're full - and not worry because it's actually good for your body and provides it with everything it needs.
Now, you have a choice. You can keep filling your tank with low-grade inflammatory foods that result in sluggish performance, or you can give yourself an upgrade to high-octane energy-boosting superfoods.
The Problem: A Broken System
In a perfect world, everyone would eat real, high quality, nutritious foods. Sadly, that just isn't the case today. With the global population on track to surpass 10 billion by the year 2050, we are up against some serious challenges and will need to make some important decisions about how we plan to feed the planet. The choices we make now will ultimately determine the fate of humanity and the world we leave behind for generations to come.
The current model is broken. Fast and convenient processed foods have robbed us of our health, the single-use plastics that they come in are destroying our coastlines and marine life, the dirt they are grown in lacks the essential vitamins and minerals we need to survive, and the carbon emissions as a result of industrialized meat and dairy are just a few of the numerous social issues that are a direct result of the food choices we make.
Without trading health for convenience, LYFE Fuel empowers you to increase healthspan while meeting the demands of your busy, on-the-go lifestyle. The majority of the food we eat today would be unrecognizable by our ancestors. It's highly processed and lacks nutritional density. Additionally, the waste
Sadly, the same holds true for many of the "health foods" we turn to for convenience. We're on a mission to change that. There's no shortage of shakes, bars, and pills out there that you could choose from, but how do you know if they're actually healthy? Do you recognize all the ingredients? Do you trust that the highly refined "natural" sugars and sugar alcohols being used are harmless? Do you have any idea where the ingredients come from or what is in that "proprietary blend"? These are the questions you should be asking but rarely do because you simply don't have time. That's where we come in.
We've done all the intensive supply chain analysis, ingredient quality testing, and nutritional research so that you don't have to. We refuse to use sketchy ingredients, animal products, chemical processing, and anything else that doesn't promote health in our products. When it comes to quality, we have one singualr focus and goal. To provide you with the peace of mind knowing that you're providing your body with what it deserves: the absolute best nutrition on the planet.
Our Core Values
Like a thousand year-old old oak or giant sequoia that has withstood the hardships of brutal climate changes to survive and thrive, prosperity as humans requires proper fuel, hydration, and nutrients to overcome life's challenges. A symbol of strength and vitality, the tree of LYFE is representative of the mission, vision, and values that serve as the guiding principals for our company.
We believe that natural is better than synthetic. Unlike most supplements, we turn to nature to harness the nourishing, healing, and performance properties of plants. That means no whey, no collagen, and no chemical-based extraction processes. Just pure wholesome goodness in its most natural and nutrient-dense form. Responsibly harvested and gently processed to preserve nutrient quality and increase bioavailability.
LYFE Fuel products are manufactured in the USA at an FDA-certified GMP facility. We test every batch of raw materials for microbials, heavy metals, pesticides, and chemicals before they ever get used in a product. If they don't pass, we don't use them. Period. Additionally, final product testing is performed to ensure the end product meets the highest standards for purity and safety. The result of this meticulous effort is products that are truly best in class and backed by a 100% satisfaction guarantee.
Our products are formulated using clinically studied ingredients and next-gen nutritional science to address some of today's biggest health challenges. We invest in more than just trendy buzzwords. We prioritize nutrient quality for results you can see and feel. Taking a results-first approach and working backwards means that we start with an end goal in mind so that you feel the products working, just as nature intended. Our process is supported by scientific literature and clinical nutrition science, not just fleeting trends and dietary fads. It's this commitment to evidence-based nutrition that has garnered the support from some the world's top medical professionals and thought leaders that have helped to champion the plant-based movement forward. A whole food plant-based diet is no longer reserved to hippy veganism. It's an essential lifestyle shift for anyone looking to achieve and maintain optimal health and performance.
As the plant-based movement moves further into mainstream culture, everyone seems to be jumping on the bandwagon. It's pretty easy to slap an organic or vegan label on something to capitalize on the upswing of growth, but simply green-washing products doesn't contribute to a healthier planet. We have a different mission. Our goal is to achieve zero waste across the entire supply chain. This is a pretty ambitious undertaking, but we're determined to achieve it.
The first step toward this goal was committing to be strictly plant-based. Plant-based proteins require significantly less resources to produce than animal-based proteins, making them both better for you health and the planet. The second initiative was making the move away from plastic tubs to instead use flexible packaging. This helped to significantly reduce our carbon footprint but it still wasn't good enough. In 2019, we'll be rolling out Zero Waste home compostable packaging to replace our recyclable pouches. This is a huge leap forward in sustainable packaging and a key milestone in our brief company history. We're proud to help lead the charge for waste reduction and do our part to encourage conscious consumerism. With your help, we'll be able to replace the plastic scoops with a biodegradable alternative and ultimately reach our zero waste goal. But we're not stopping there!
What's next? Over the coming months and years, we'll continue to make strides toward our goal of 100% zero waste and look for ways to reduce our footprint throughout the entire value chain. Such initiatives include using fermentation tanks instead of arable land for protein production and moving beyond organic farming to align with farmers who practice regenerative farming practices. We'll continue to seek out manufacturing, logistics, and retail partners that have also made the commitment to integrate sustainability measures into their business and seek out partners whose values are mutually aligned with our vision for the future.