The meaning of LYFE is to “Live Your Fullest Everyday”. Embodying this mantra is the secret to unlocking our full human potential, which begins from within. As a company, we aim to democratize health, making L.Y.F.E. (Living Your Fullest Everyday) more attainable and accessible for all.
Many of the modern day chronic illnesses that we suffer from as a population today are largely rooted in poor nutrition, eating a western diet, and a sedentary lifestyle. As the father of western medicine Hippocrates states, it is our aim to, “let food be thy medicine, and medicine be thy food”. While we believe that a whole-foods plant-based diet is central to achieving optimal health, nutritional gaps may still exist in our diet due to limited availability of nutrient-rich foods, exposure to oxidative stress, and the elimination of certain food groups from the diet. Furthermore, living a healthy lifestyle and choosing the right products has become needlessly complicated due to marketing hype, a lack of transparency, and a weak regulatory landscape. We seek to address these challenges by producing simple, functional, and effective products from trustworthy, sustainable sources while striving to create social change toward improving health and wellness on a global scale.
LYFE aims to democratize health through simple, functional, and effective products, and we take our mission extremely seriously. That’s why we’ve partnered with Vitamin Angels, a nonprofit organization providing life changing vitamins to mothers and children at risk of malnutrition – reducing preventable illness, blindness, and death – to create a healthier world.
The Problem VA Addresses:
Undernutrition, also known as “hidden hunger”, occurs when individuals consume enough calories to survive, but the foods they are eating lack adequate nutritional value. Undernutrition is caused by a variety of sources, and can affect families in any country. Poverty, food insecurity, lack of opportunity, limited resources, and even political instability can impact a child’s or mother’s nutritional status. Children under five, pregnant women, and new mothers are the most vulnerable to hidden hunger.
This condition for young children can cause a downward spiral of poor health, which can result in immediate life-threatening conditions, or in extreme cases, even death. In fact, hidden hunger is the single most important underlying cause of preventable child deaths.
Vitamin Angels’ Approach:
Vitamin Angels is working to combat hidden hunger through a comprehensive approach that starts with vitamin supplementation and includes support for breastfeeding, deworming, nutrition education and more. Vitamin A is one of five micronutrients critical for growth and development, including boosting immune function and good eye health. Prenatal multivitamins are critical for the moms Vitamin Angels serves to have safe and healthy pregnancies, and for their children to have healthy starts to life. By pairing deworming treatments with vitamin A supplementation means worms are eliminated from a child’s system which also allows for increased absorption of vitamin A.
How Your Purchases Make an Impact…
Every purchase of LYFE FUEL provides a year of essential vitamin A for a child in need.
We make a donation to Vitamin Angels for every product sold.
The essential vitamins provide life changing nutrients for mothers and children all over the world.