“Our lives are like a tree, In the beginning of a tree’s life it develops roots to gain a foothold in the terra firma and relies on the elements as it attempts to grow tall and mighty. As it slowly matures, it must cope with harsh winters, dry summers, lightning strikes, forest fires, floods, high winds, insects and rodents just to name a few. Eventually, it becomes a strong and lovely specie that can endure most any hardship with ease as it lives out its long and fruitful life. So, a tree, just like me will only survive if it is fit, unwavering and lucky enough to have all it needs for a long and healthy life.” – James Filbird
Like a tree, prosperity as humans requires the proper fuel, hydration, and nutrients our body needs on a daily basis. The foundation for optimal human health is rooted in our diet and nutrition, which determines the way our bodies function, which in turn blossoms into how we think, act, and feel. A symbol of life and positivity, the tree of LYFE is representative of the mission, vision, and values that serve as the guiding principals for our company.
The extended arms in the shape of a tree are symbolic of why we do what we do. While making great products is central to our success, just as important is the impact we make on driving social change and giving back to make the world a better place. The meaning behind this symbol is what drives us as we strive to create products and build a company that contribute to purpose and happiness, living optimally, and making a social impact. As the outstretched arms demonstrate, giving is central to our culture and is the purpose that guides us on the QUESST to “Live Your Fullest Everyday”.